Instant Replay

10 Weeks

50 Days

400 Hours

Thank you for welcoming me to the mobile team this summer! I've had the best few months developing my skills and working with the most capable and creative people in the industry.

This summer went by in a flash so here's a time machine back to all of our best work together!

Top Projects

GEICO Competitive

Mixing some espionage into my work-"flo"

Investigated the mobile video executions of insurance companies like Allsate, Liberty Mutual, State Farm and Progressive to identify preferred channels, look and feel, target audiences and best practices.

Skills Developed

+ Enhanced my research skills by carefully combing through the trades and case studies
+ Strengthed my inference skills by discovering broader strategies based on individual findings

QSR Chatbot Case Studies

Bot wait- there's more!

Detailed best-in-category implementations of chatbots from Starbucks, Taco Bell and Domino's as well as thought-starters for QSRs.

Skills Developed

+ Boosted my discernment skills by identifying high-quality examples from a large selection
+ Increased my creative skills by applying findings to form thought-starters

SMS Best Practices

Enough Stats to go "OMG"

Coordinated with third-party vendors to learn effective strategies for launching an SMS marketing campaign.

Skills Developed

+ Worked my concision skills by including important details in a brief space
+ Beefed up my written communication skills by speaking with vendors to learn about the space

Cannes Lions Winners

Lions, drones & fertility tests (oh my!)

Set aside time during Mobile Collab to present the most delightful (and icky) mobile winners at Cannes.

Skills Developed

+ Grew my oral communication skills by presenting the deck in Mobile Collab
+ Expanded my relevancy skills by recognizing which campaigns would be most interesting to team members

ABC TGIT Campaign

Or "How to get away with a quick brainstorm"

Contributed ideas for mobile activations supporting the upcoming seasons of Scandal, Grey's Anatomy and How To Get Away with Murder.

Skills Developed

+ Flexed my time-management skills by working on a short timeline
+ Heightened my inventive skills by devising original implementations

Mobile Ad-blocker Trends + Implications

No need for panic yet

Highlighted key statistics from The State of Mobile Ad-Blocking in 2017 report and described implications for Horizon.

Skills Developed

+ Escalated my recognition skills by putting together similar data to recognize overarching trends
+ Polished my forecasting skills by projecting future implications based on the findings

JIB App Marketing Best Practices

Thinking outside the box for app marketing

Communicated with ad networks to learn best practices for app marketing campaigns and the challenges associated with single-market testing.

Skills Developed

+ Amplified my organizational skills by keeping track of timelines and vendor responses
+ Built up my analysis skills by finding key details in provided materials